For this rebrand of Mountain House — a company specializing in delicious freeze-dried meals for use in camping and emergencies — I sought to appeal to an audience that values function over fashion while creating a packaging system that would stand out alongside competitors on the shelves. I achieved this by pairing bright colors (used to differentiate between meal categories) with topographic map patterns representing a range of terrain types, illustrating the wide variety of wilderness experiences this company tailors their products for.